Numerous "Hail Hydra" MEME's Spread Over the Internet

After passing through the first Week of April, pictures tarted popping up on the internet with the words "Hail Hydra" labled on each of them and now, things have gone crazy and it's not just in Captain America the Winter Soldier almost everywhere on the net.

Here take a look at the pics I found














































































































What I don't get is why people are printing these words on pictures like these and spreading them all over the internet. What is the big deal about "Hail Hydra", it's just a movie.

And if you as me, this kind of nuts, Not Freakin Nuts like the Joker to be preciced